II.
Digital Presence
Project: Social Media Presence
SOCIAL MEDIA
1,600+ Views
MY PERSONAL
INSTAGRAM PAGE
THE DISCUSSION GROUP'S
PAGE (REAL HERTS)
MY PERSONAL
TIKTOK PAGE
Objective:
My goal was to use digital storytelling to reach a younger, online demographic that traditional community services often miss. I wanted to pull back the curtain on faith and social action, making the journey feel relatable and accessible to a generation that values transparency over polished production.
Action:
For 2+ years, I have consistently produced and edited video content across TikTok and Instagram, documenting the "behind-the-scenes" of my outreach work and discussion group. This involves managing the end-to-end digital process—from filming on the frontline to editing vlogs—ensuring I maintain a raw, authentic narrative while reaching a combined audience of 1,200+ followers.
Results:
This strategy has successfully turned "scrollers" into active community members. To date, I have achieved over 18,000+ total views, creating a high-impact digital gateway to my work. Most importantly, this visibility has led to a steady stream of direct inquiries, with 10+ young people reaching out specifically for 1-on-1 mentoring.
Reflection:
This project validated my belief that transparency is more powerful than perfection. I realized that in a digital world full of curated highlights, people are looking for something real. My Everyman approach—showing the messy, honest parts of leadership—has been my most effective strategic tool for building a community of people who value honesty.